Making commerce conversational
Commerce is built on trust. For thousands of years, relationships have fueled transactions. Yet, while the internet allows for commerce to be optimized, it has one key flaw: it scales transactions, not relationships.
Factors contributing to this include cultural norms and legacy CRMs. Despite large CRM's best efforts, their enterprise-rich features make them clunky for high-touch sales and customer success teams.
Bridging the divide starts with enabling people to chat with people (not faceless businesses and bots) at scale. It means enabling agents to chat live at scale.
Consumers now use their phones to message one another at an accelerating rate. Connecting those chats together for agents' teams to uncover consumers' intent and interests will prove a powerful catalyst to make global commerce conversational.