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Far more than a trend, conversational commerce is shifting transactions into conversations around the world. In essence, it refers to how organizations connect with consumers on their native channels (aka omnichannel chat) to answer their questions and help them buy their offerings in real-time. It is a radical shift away from inconveniently forcing consumers to wait for organization’s teams to assist them. Instead, consumers can now be heard by messaging businesses on the native channels they already prefer to chat about what they need with the right people at that organization. Consumers now choose organizations that are ready for them the fastest. Simplifying that transition into conversational commerce is the idea of omnichannel chat: chatting with consumers on multiple messaging platforms across your team from a single place. That is where Chatfully comes in. Chatfully is the enabler for innovative organizations who choose to make the most of conversational commerce to be accessible and helpful so their customers thrive. To learn more, read our blog and its associated links on conversational commerce.
Chatfully is powered by many pervasive technologies and techniques which are commonly understood. These are the common words and phrases you will find in Chatfully: Admin: short for administrator; the teammate(s) who controls permissions for your Chatfully account User: the team member who is primarily responsible for sending and receiving messages Campaign: when bulk 2-way text messages are sent to a specified list(s) of contacts Chats page: the main page where all chats are listed and contacts’ profiles are contained Chats: a series of messages from a contact; chats are not tickets and instead are a continuous thread that allows you to get to know a contact for who they are Consumers: people who have not yet sent at least one (1) message to your organization Contacts: consumers who have initiated at least one (1) message with you and/or your team Contact’s profile: a modular and configurable “mini-CRM” Pipeline: leads (marketing qualified leads [MQLs]), prospects (sales qualified leads [SQLs]), users (non-paying contacts/members), customers (paying contacts/members), advocates (contacts/members who have shared a link or referred your service to at least one other person) Provision: 2-way text enable your landline number(s) Teammate: a supervisor, colleague, or subordinate on your team Visitors: those who aren't logged-in
